The concept of corporate identity and logotype for the newly emerging modern pub called Moderní Pivnice Výčep which differs in many ways from others. Although the restaurant is mainly intended for beer consumption, it does not mean that the presentation of the restaurant must be based on established stereotypes of beer culture. Modern look, the interior, which is predominantly polished concrete with wooden elements, and the overall idea of requested image gave rise to a graphical look which is very unique in this industry.